Celia Cruz - Son con guaguancó - Reissue (Official Trailer)

Shop for the Son con guaguancó reissue vinyl + T-shirt bundle: https://found.ee/celia-cruz-son-con-guaguanco-pivot Subscribe to the Fania Newsletter for updates: https://found.ee/fania-subscribe-newsletter-lat Craft Latino proudly ushers in the centennial of the larger-than-life Celia Cruz, with a year-long celebration. Throughout 2025, “The Queen of Salsa” will be honored with a series of vinyl and digital reissues, playlists, video content and more. To kick off the celebration, Son con guaguancó will return to vinyl for the first time since its 1966 release and debut on hi-res digital platforms. Recorded shortly before the singer found global fame, the album showcases Cruz’s versatility as an artist, while speaking to her experience as an immigrant in the U.S. Arriving March 7, 2025 and available for pre-order now, the album features “Bemba colorá,” plus favorites like “Oye mi consejo,” “Se me perdió la cartera” and the title track, Son con guaguancó. Delivering the highest-quality listening experience, the LP was mastered from its original analog tapes by Clint Holley at Well Made Music, pressed on 180-gram vinyl and housed in a replica of its classic jacket. Music collectors can also find a “Bemba Colorá Red” 180-gram color vinyl variant (limited to 300 copies), with a bundle option that includes a Tico Records T-shirt, at Fania.com. Additionally, Son con guaguancó will make its debut across digital platforms in 192/24 hi-res audio. Released via Tico Records, Son con guaguancó found Cruz at a defining moment in her personal and artistic journey. The album, notes NPR, is “an artifact of Cruz’s . . . life in transition—from Cuba to exile in the United States, and from obscurity behind institutional barriers to international fame. On the cusp of international stardom, the Cruz who recorded this album is at once a girl in Cuba’s countryside, set firmly in the day-to-day landscape and concerns of el campo, as well as a burgeoning star, transplanting these minutiae among the tumultuous United States of 1966.” That sense of blended identity was also reflected in Cruz’s music, as she fused an array of genres. The album’s title, which combined the names of two popular styles—the Afro-Cuban son montuno and the faster-paced guaguancó rhythms—further reinforced the concept. Helping Cruz imagine the album was legendary producer Al Santiago (founder of the pioneering label Alegre Records), as well as a star-studded line-up of arrangers, including Puente, Charlie Palmieri, Bobby Valentín and Louie Ramirez. The singer was backed by some of the best musicians in the genre—all of whom were members of the foundational collective Alegre All Stars. Among the album’s memorable tracks is the upbeat opener, “Bemba colorá,” a self-affirming guaracha mambo (featuring Puente on the timbales) which became an early hit for the singer. Other highlights include the joyful “Son con guaguanco” and “Oye mi consejo” (“Hear My Advice”), a lighthearted guajira-style song, in which Cruz asserts that people should heed her advice—or else they won’t reach old age. The fanciful “El cohete,” meanwhile, is a cha-cha-cha about traveling to the moon. Cruz also takes a more serious tone on the album—particularly through songs like “Se me perdio la cartera” (“I Lost My Purse”), a breakneck guaracha mambo, in which she sings about the frustrations of rebuilding her life as an immigrant. Similarly, Cruz laments the state of the world in the bolero “Es la humanidad.” While Son con guaguancó saw respectable sales, it would pale in comparison to her later titles. In the years following her debut, Cruz’s profile skyrocketed. With the rise of salsa in the ’70s, Cruz dominated the Latin charts, scoring several Gold records and countless hits, beginning with 1974’s Celia & Johnny—her first of several collaborative titles alongside Fania Records co-founder Johnny Pacheco. Son con guaguancó, however, opened the door to those successes and, nearly 60 years after its release, continues to inspire. #CeliaCruz #QueenofSalsa #CeliaCruzCentennial #SonConGuaguanco #TicoRecords #Salsa #SalsaMusic #FaniaRecords *Sígue/Follow Fania Records* Facebook: https://found.ee/faniarecordsFB Instagram: https://found.ee/faniarecordsIG YouTube: https://found.ee/fania-subscribe-yt-lat Twitter: https://found.ee/faniarecordsTwitter TikTok: https://found.ee/faniarecordsTikTok Newsletter: https://found.ee/fania-subscribe-newsletter-lat